The Evolving Writer, Part VI–Write for the Intended Audience
If a writer wants his or her message to be understood, one must keep the readers in mind and write to them on their level. Failure to do so results in misunderstandings, misinterpretations, and possibly the total loss of the readers as they, in either frustration or boredom, quit reading. Many writers make one of two mistakes regarding their audience. They write either above their audience members or down to them. Neither extreme is acceptable. Okay, it’s confession time: One