Dennis L. PetersonJul 21, 20172 min readCustomers and Employees FirstImagine a store that not only provides a variety of quality products and efficient service but also offers employees a bank, a school, a...
Dennis L. PetersonMar 28, 20162 min readFord’s V-8 Wowed Consumers 84 Years AgoThe perennial favorite that had made Ford a household name was the 4-cylinder Model A, and he seemed content to continue producing that...
Dennis L. PetersonMar 14, 20163 min readThoughts Sparked by a Kodak Argus ProjectorLooking through a nostalgia magazine the other day, I came across a half-page “1956 Advertising Flashback.” It was an ad for a Kodak...
Dennis L. PetersonJan 27, 20164 min readMr. Wrigley Builds a Candy EmpireToo often today, business leaders (especially successful ones) get a bad rap as miserly, money-grubbing, selfish, and uncaring. Although...