I’m referring to those narrow, vertical green signs along the shoulder called mile markers.
Today, this post is sort of a mile marker for me. It’s not much of a mile marker to many bloggers who have been at this longer than I have. Maybe I’m just a late bloomer.
Be that as it may and for what it’s worth, this marks my 200th blog post since I began this blog on September 4, 2015. Much like what happens when I’m driving, I happened to glance to the shoulder during my writing journey and noticed this mile marker. It flashes past and becomes history as soon as I hit the “publish” button. Then the journey goes on as though the marker never existed. But for a brief moment, it made me reflect.
I had read and heard the “experts” say that every author must have a blog to gain “credibility,” to build and expand a “platform,” and to “brand” himself or herself. (Hmm. Doesn’t branding involve getting burned?!) I had only days earlier signed my first book contract with McFarland for Governing the Confederacy. (Only they changed my title to Confederate Cabinet Departments and Secretaries, which I thought was too long and ponderous and uninteresting for an effective title. But they were the “experts,” so that’s how it hit the market.)
I’ve never been much of a salesman, especially when it involves promoting myself, so even the baby step of starting a blog stretched me well beyond my comfort zone. I’m still uncomfortable doing so.
Has My Blog Achieved Its Purposes, Accomplished Its Goals?
I don’t know, but probably not if measured by the standards of those who presume to know. And judging from the successful blogs I read, I’d have to agree. I’ve gotten a few “likes” and fewer comments, and I have a couple of faithful followers. (They’re usually the ones who comment.) I have no idea whether it has led directly or indirectly to any book sales.
Judging by the number of readers, most “experts” would say that my blog is a failure. Agents, editors, and publishers want to see a lot of followers and shares. They judge the size of an author’s market by those magic numbers. Without them, they won’t consider the author’s works, no matter how well written or timely. Or, if they do, they won’t devote a lot of time or money marketing them.
But my blog has accomplished a couple of things. First, it has forced me to write regularly, according to a self-imposed schedule. That is a big part of my journey. I determined (based on what the “experts” said) to post something twice a week, every Tuesday and Friday. Those self-imposed deadlines, the mile markers along the writing roadway, forced me to come up with things to write about. I don’t know if readers have found my subjects to be interesting, but those subjects interested me–at least at the time I wrote about them.
Most of my topics have related to historical events or historic characters. Sometimes they were about writing, editing, or publishing. Sometimes about educational issues. In a few instances, I’ve even forced myself to post something about my articles or books. And I’ve learned, unsurprisingly, that it’s much easier and more natural to write about those other topics than about myself or my writing products.
Second, writing a twice-weekly blog has forced me to plan. I can’t wait until the last minute and then just throw something together. Oh, I’ve posted a few things serendipitously, such as quotations that struck me during my reading or when something unexpected happened or came to my attention. When “the muse” spoke to me most clearly, however, was when I had a planned schedule, a prepared list of topics, each tied to a specific date that just happened to coincide with a Tuesday or a Friday. These were the items on the itinerary of my journey. Once posted, each became another mile marker passed, little noticed and insignificant.
The “experts” would probably say that I’m being too transparent here. But I’m just telling it like it is.
Mile marker 200 is now behind me. MM201 is approaching. I don’t know how many more such mile markers I have to pass during my journey. No one but God knows when or where one’s journey will end at one’s final destination. I only know that I must keep “driving” on my journey. I must write. I don’t know how many people are following me; I know that a lot of people are ahead of me, and a lot of people are passing me, progressing faster in their writing careers. But I just know that I must write regardless of numbers. That’s my calling. I’ll leave the numbers, the results–the “likes,” the “shares,” the “followers,” the sales–with God. After all, He is the only Judge of true success.
Soli gloria Deo!
Copyright (c) 2017, Dennis L. Peterson